Hi!

I’m an italian Senior Art Director currently living in the heart of Denmark. I have a background in Graphic Design and I grew up across the Netherlands, Germany and Italy. I’ve had my own company in Verona, Italy, I’ve worked in the Corporate Communication and Knowledge Department at ESA’s European Space Research and Technology Centre, based in Noordwijk, the Netherlands and I’m currently working for the in-house advertising agency of the toy company LEGO®, based in Billund, Denmark. More specifically I’m currently the Creative Manager for the team handling product line LEGO BOOST (focused on robotics for kids and coding), LEGO HOUSE (LEGO’s new experience center in Denmark) and LEGO’s Licensing and Extended line products. In the past I have worked on LEGO Classic, LEGO Elves, LEGO Creator, LEGO Duplo, LEGO Juniors, LEGO Architecture, LEGO Ideas, LEGO Ninjago and many branding projects.

When I’m not busy behind a computer screen I love sewing fluffy creatures, playing the piano and the guitar, solving puzzle videogames and cooking italian dishes.

My personal project is called Musirosa: www.musirosa.com

Please drop me a line if you would like to talk about any of my projects or experiences: roberta.sandri[at]gmail[dot]com

Thank you!

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Want to read a little more?

February 2014, interview on ReBrick LEGO Community blog (in english)

March 2013, interview on Uncò Magazine (in italian)

November 2012, article on ELLE Decor Italia (pdf – in italian)